Edict of Initiation
Aphiliac Apparel is an alternative fashion label born in India, rooted in gothic culture, metal influences, and the drive to create something original. Founded by Richie, the brand stands apart from mass-produced, copy-paste fashion by delivering designs that are bold, raw, and authentic.
E ach collection is designed and produced entirely in India — from fabric to print, with an emphasis on heavy graphics, intricate details, and silhouettes that carry a darker edge. Aphiliac exists for those who reject the ordinary, carving a space for alternative style in a landscape dominated by the generic.
This isn’t fast fashion. It’s a commitment to originality, quality, and a culture that thrives on difference. Aphiliac is alternative wear for the rebels who choose to wear their individuality with pride.
Should you wish to bind your name to our ledger, press your seal below. At the toll of midnight, the rite begins.
About
An avant-garde streetwear clothing brand, is poised to evolve the Indian fashion trend with its stylish and original designs, especially for Gen Z, Launching on January 1, 2024. Founded by the insightful designer Rajvansh Devgan, AKA Richie, Aphiliac Apparel is more than a clothing brand; it manifests individuality and rebellion against the commonplace.
In an era overwhelmed with generic dropshipping brands copying designs, Aphiliac Apparel stands out as a hub of authenticity.
Richie, the creative force behind the brand, emphasises each design’s uniqueness, crafting a collection that resonates with the pulsating energy of the metal scene. This New Year, expect heavy graphics and avant-garde aesthetics that cater specifically to the dynamic spirit of GenZ and the Rebels all around the world.
Aphiliac Apparel pays homage to streetwear and metal culture, beautifully blending tradition with modernity. The inaugural collection features four distinct hoodies: two zipper hoodies and two full hoodies. The prints adorn sleeves, front, and back, ensuring something for everyone in this eclectic range.
Richie, a designer with a diploma in designing, brings a wealth of experience to Aphiliac Apparel. Through freelance work for other brands, he has earned his skills, imbibing invaluable insights into the nuances of launching and sustaining a brand. The designs crafted by Richie are a rare fusion of international flair and Indian sensibilities, a departure from the generic and often imported styles dominating the market.
Aphiliac Apparel promises to make high-quality, original designs accessible to the audience around the world. In a departure from the norm, all aspects of production, from design conceptualisation to fabric sourcing, are meticulously executed within India. This commitment ensures that Aphiliac Apparel not only celebrates unique designs but also contributes to the growth of the Indian fashion industry.
Founder Richie expresses his enthusiasm for the imminent launch, “Aphiliac Apparel is more than just a brand; it’s a movement. We’re bringing hardcore designs to India, designed and produced here so that individuals can embrace their style with pride and comfort.”
Aphiliac Apparel’s grand unveiling is eagerly anticipated, with the first drop featuring the much-anticipated four-hoodie collection. Stay tuned as the brand promises to deliver more groundbreaking creations, setting new benchmarks in the Indian streetwear landscape on January 1, 2024.
For those ready to break free from the ordinary, Aphiliac Apparel beckons as the go-to destination for original, rebellious fashion.